The Power of Preventative Health
With healthcare costs skyrocketing out of control, it’s no wonder why more and more people are taking a proactive approach to wellness.
Of course, this issue is not limited to the world of the two-legged; veterinary costs have also risen dramatically over the past several years, and pet owners are responding with increased interest in how they can prevent health issues for their four-legged loved ones. But they need help—and this is where professional groomers come in.
As you will read in this month’s cover story, groomers can play a vital role in pet healthcare. Because they work so closely with the animals left in their charge, these professionals can detect a host of health issues early on, including everything from minor discomforts to potentially fatal illnesses. However, groomers can also be a valuable resource in helping pet owners practice preventive care for their animals.
Whether it means analyzing and recommending the right diet, providing advice on an effective exercise regimen or extolling the benefits of oral hygiene for pets, groomers have the knowledge and the credibility to make a real difference in the well-being of their clients’ animals. Taking an active and reliable role in this regard will only serve to further solidify a groomer’s reputation within the local pet community.
There is, however, another important piece of this puzzle. While making sound recommendations on preventive care can go a long way in building a loyal customer base, groomers should go a step further and be prepared to offer their clients the products and services necessary to follow these recommendations.
For example, instead of touting a great diet and then sending a customer to the pet store around the corner to buy it, groomers should be stocking that diet in the salon, so they can go over the ingredient panel with the client to illustrate what sets the food apart from the rest. Hopefully, it will result in a sale. Similarly, instead of simply discussing the need for an obese pet to get more exercise, why not follow that up by offering the client dog-walking services or toys that will inspire more active play? And in the case of oral hygiene, it is not enough to tell clients that they need to care for their pets’ teeth and gums; groomers should arm those clients with the tools necessary to carry out this important care.
Taking this approach to preventive care is a clear win-win for groomers and their customers. Not only will it go a long way in making sure that pet owners put valuable advice to work by providing them with the right resources, it will help boost a grooming business’ bottom line by creating sales opportunities and—more importantly—ensuring a happy, healthy client base.