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The 7 Marketing Habits of Highly Successful Groomers

Grooming business owners cannot let the rigors of managing day-to-day operations distract them from the importance of having a well-rounded marketing strategy.

Tips from the Top

Some of the industry’s most successful professional pet stylists offer five of their personal tricks for better grooming.

Learn to Succeed

While a good education is essential, pet groomers must be committed to continually expanding and refreshing their knowledge base to achieve success in their profession.

Saving Lives

Groomers can play a vital role in a pet’s healthcare by being vigilant in looking for signs of illness and referring any possible problems to a veterinarian.

Practicing Self Control

To ensure that regulations put on groomers actually serve their intended purpose without being debilitating to the profession, the grooming industry must be active in policing itself.

By the Book

Celebrity groomer Jorge Bendersky reveals the inspiration behind his new DIY grooming book and explains how it may actually help the grooming industry.

Mending Fences

The veterinarian/groomer relationship can be complicated or even unpleasant, unless you understand why it sometimes fails and how to make it work.

A Very Good Year

An industry insider recaps some of grooming’s most notable highlights of 2013.

Gauging Growth in Grooming

Grooming Business’ annual Pet Groomer Survey found that the overall industry produced another strong year in 2013, but local economics and the ability to offer best-in-class service played a role in individual performances.

Saving Face

Groomers must tend to a million little details on each pet they groom, but to a pet owner’s adoring eyes, the face is all-important.

The Spa Experience

The difference between a successful pet spa and a traditional grooming shop goes much deeper than the sign out front and its menu of services.

Nailing Down an Opportunity

Nail care services can be important to ensuring the health of not only a grooming salon’s canine clients, but also the business’ reputation. The key is using the right products and practices.

Filling a Void

Grooming salons face significant challenges when an essential member of the staff takes an extended leave of absence, but having the right policies and strategies in place can go a long way in making the situation manageable.

On the Road to Profits

Providing benefits such as premium pricing and relatively low overhead, mobile grooming can be a great alternative or addition to the traditional brick-and-mortar salon.

A Competitive Streak

Professional groomers who consider throwing their hat into the grooming contest arena should first make sure they understand what it takes to successfully compete.

Becoming a Hire Power

The process of becoming an employer can be challenging for grooming salon owners. The key to success is in covering every base when evaluating, hiring and managing new additions to the staff.

Filling the Feline Void

Offering services for cats can be lucrative for groomers who can effectively educate themselves and pet owners on this relatively unmet need.

Shutting Down Stress

There are many things in life that can cause undue stress—it’s how you deal with it that makes all the difference.

Grooming Goes Green

By implementing eco-friendly practices and using natural products in the salon, groomers will not only keep themselves, their four-legged clients and the Earth healthier, they will improve their bottom line.
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