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10 Sales-Boosting Marketing Techniques

There are a variety of strategies that retailers can utilize to increase store revenue in the digital age.

Build Your Own Brand

Sarah Lund, director of marketing for The Pound Bakery and Pedigree Ovens, discusses how the company partners with pet stores to build successful food and treat lines.

The Right Staff

Building an effective team of employees for your salon will require finding candidates who not only have the necessary skills, but also fit the image of your brand.

Marketing the Grooming Salon

Professional groomers should take a broad and ongoing approach to promoting their business if they want to grow or even maintain a healthy client base.

A Year in Review

As 2017 quickly comes to a close, it’s the perfect time to reflect on the highs and lows that we’ve experienced as individuals, business owners and collectively as an industry over the past 12 months.

7 Things Groomers Wish Clients Knew

Grooming pets can be a tough way to make a living, especially when your customers simply don’t understand how much work goes into caring for their furry friends.

High-Tech Solutions

The right salon software package can help grooming businesses in a variety of ways, including scheduling appointments, tracking sales and much more.

Why Get Certified?

Certification helps professional groomers stay competitive and grow their businesses.

In the Driver’s Seat

Pet stylists who decide to go the mobile grooming route can reap big rewards by catering to the growing pool of clients looking for more convenient ways to care for their pets.

Holistic Grooming for the Whole Pet

Once viewed as a peculiar resource for the hippie set, holistic practitioners and natural spas now transcend the pet grooming world, serving all those who seek blissful treatments that benefit the whole body and mind.

Managing Expectations

Making sure that your employees understand what is expected of them while remaining sensitive to their needs and wants is essential to running a successful grooming salon.

Providing a Clean Experience

Following seven simple steps can help your business shine and increase customer satisfaction.

Securing Your Future

Every professional groomer should have a sound retirement plan in place long before they consider hanging up their shears.

Raising Your Game

While providing clients with a high level of customer service is inherently personal, grooming business owners must balance this with a healthy dose of professionalism.

The Secret to Grooming Cats

To successfully expand your business to include clients of the feline persuasion, it is important that you start with the basics and build your offerings as you gain experience.

Destination: Success

Industry events can be a great place for professional groomers to refine their skills, shop for equipment and supplies, and recharge their batteries—provided they can find the time and money to get there.

Managing Success

Good management skills are essential for cultivating an efficient, effective and loyal staff in the grooming salon.

Feline Financials

Cat-focused professional groomers must be willing to institute price increases if they want to protect—or enhance—the profitability of their business.

Planning for Success

Aesthetics, safety and efficiency are all considerations that must be made in order to create a successful grooming salon.

Three Ways to Grow Your Business with Web Content

There is a true need for specialized information on pets of all kinds, and what better place should it come from then the people who specialize in specific pet products and services.
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