Is your business making the best first impression possible?
Once viewed as a peculiar resource for the hippie set, holistic practitioners and natural spas now transcend the pet grooming world, serving all those who seek blissful treatments that benefit the whole body and mind.
SuperZoo represents a valuable opportunity for those in the grooming business to shop, network, learn and compete alongside their peers.
Melissa Verplank, CMG, CEO of The Paragon School of Pet Grooming and founder of Learn2GroomDogs.com, discusses the importance of education in the professional grooming industry.
As a groomer, you really can learn something new every day.
Whether or not you choose to incorporate retail into your model, there is a wealth of opportunities to expand your business in the coming year.
Martha Palmer, director of Wahl Clipper Corporation’s professional animal division, discusses how the company is leveraging its long history in the clipper business, as well as valuable input from groomers, to craft the perfect tools for professional pet stylists.
Shannon Moore, NCMG, director of grooming and education for Espree Animal Products, Inc., explains how the company unlocks the nourishing benefits of botanical ingredients to provide wholesome, solution-oriented products for the professional grooming community.
Showing the customer that you are listening to their comments and reacting to any misunderstanding will go a long way in building a better relationship with them.
A salon renovation or entirely new build-out might represent the perfect time to add retail.
Dawn Tolonen, director of marketing for MiracleCorp Products, discusses how the company’s solution-oriented Miracle Care brand can be a valuable resource for professional groomers.
Holly Gibson, manager of marketing and innovation for Shor-Line, discusses the company’s dedication to helping groomers work safely and efficiently by providing high-quality equipment that stands the test of time.
In this day of Facebook and Twitter, radical changes and poor service cannot be hidden behind a rock.
Many groomers are missing an opportunity to drive their businesses to new heights by embracing the natural/holistic movement.
Grooming business owners with a good plan are much more likely to stay in business than someone who is doing very little research and development.
Groomers across the country are weighing the value of digital marketing compared to that of traditional advertising.
Groomers who go a step beyond are the ones who will truly develop a bond with their customers.
Holly Gibson, marketing and innovation manager for Shor-Line, discusses the company’s approach of combining durability and ergonomics when designing equipment for the grooming salon.
If pets keep dying while in the care of professional groomers, the consequences will be dire for everyone in this business.
John Stockman, national sales manager for Wag’n Tails Mobile Conversions, discusses how the company helped build and continues to revolutionize the mobile grooming business.