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Archive »Business and Marketing

10 Sales-Boosting Marketing Techniques

There are a variety of strategies that retailers can utilize to increase store revenue in the digital age.

Build Your Own Brand

Sarah Lund, director of marketing for The Pound Bakery and Pedigree Ovens, discusses how the company partners with pet stores to build successful food and treat lines.

The Right Staff

Building an effective team of employees for your salon will require finding candidates who not only have the necessary skills, but also fit the image of your brand.

Marketing the Grooming Salon

Professional groomers should take a broad and ongoing approach to promoting their business if they want to grow or even maintain a healthy client base.
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