Fetch...for Pets Introduces Burt's Bees Pet Care Products
Fetch…for pets! is launching a line of natural pet care products in a licensing partnership with Burt's Bees Licensing, LLC, a company known for its earth-friendly, natural health and beauty-care products for humans.
Burt's Bees Natural Pet Care line includes a range of natural grooming and oral care products specially formulated for dogs. The products are retailing at pet specialty stores, including Petco and PetSmart.
"We're really excited to be working with the leading brand in natural health and beauty care to develop a line of products that extends the ethos of Burt's Bees from people to their pets," said Steven Shweky, president at Fetch.
According to the two companies, Burt's Bee Natural Pet Care will uphold the rigorous natural standards of Burt's Bees products, including its commitment to using a minimum of 95-percent natural ingredients in its products. The products are pH balanced for pets and contain no parabens, phthalates, petrochemicals, synthetic fragrances or sulfates.
"Our pets are part of our families and with this extension of the Burt's Bees brand, our consumers can give their pets the same natural care they've come to trust from Burt's Bees," said Craig Stevenson, VP and general manager Burt's Bees, Inc.