A Super Opportunity


In just a few short weeks, professional groomers across the country can hit the jackpot by attending the upcoming SuperZoo trade show in Las Vegas.

Held July 24-27 at the Mandalay Bay Convention Center, the show represents a valuable opportunity for those in the grooming business to shop, network, learn and compete alongside their peers.  

Of course, the grooming industry is full of great events throughout the year, but there is no denying that SuperZoo stands out. Maybe it’s because this is the only major industry-wide trade show with a component specifically designed for professional groomers.

I have to admit, I was skeptical when I first heard that the World Pet Association (WPA) would start placing an emphasis on the grooming trade at SuperZoo several years ago. I was concerned that the grooming component would get lost in a show that big. However, I’m glad to report that my concerns proved to be unfounded. Under the stewardship of WPA’s Doug Poindexter, president, and Judy Breton, director of grooming and special services, the grooming content at SuperZoo has flourished. 

Not only does the show include a section of the exhibition floor dedicated to vendors showcasing the latest and greatest products for the salon set, it also features a comprehensive educational track to help groomers improve their businesses. In fact, attendees will find many of the topics found in this issue of Grooming Business addressed at SuperZoo as well. 

In one session, Dr. Jim Warner, a renowned chiropractor, will tackle the subject of this month’s cover story—how groomers can protect their own health. Meanwhile, the topic of proper animal handling, covered here in an article by certified professional animal trainer Terrie Hayward, will be the focus of several seminars and hands-on demonstrations. Like the practical advice that popular grooming industry judge, speaker and educator Chris Pawlosky’s latest column provides? You can find more tips and tricks on everything from cleaning the salon to bathing and drying techniques to clipper work sprinkled throughout SuperZoo’s educational program. 

That brings us to possibly the most exciting portion of SuperZoo’s grooming-focused content—the competitions. Professional groomers with all levels of experience will get a chance to win a piece of the more than $45,000 in prizes that will be at stake during this year’s competition programs, which will include multiple divisions for each regular breed class, as well as Creative Styling and Rescue Rodeo competitions. And let’s not forget the Best All Around Pet Stylist in Show and Best Pet Stylist in Show awards, which Grooming Business proudly sponsors.

With all the value it offers to professional groomers, the decision to attend SuperZoo is anything but a gamble. I hope we see you there.


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