Before You Hit the Road
Special considerations must be kept in mind before taking a business on the road.
Are you tired of toiling away in the confines of a traditional, brick-and-mortar grooming salon day in and day out? Longing for the freedom and adventure that can be found on the open road?
If so, mobile grooming just might be the perfect route for your career.
As you will read in this month’s cover story, mobile grooming services continue to grow more popular with today’s pet owners, who are increasingly looking for a little convenience in their hectic lives. In fact, the demand for these services is so high that the fleet of mobile groomers currently on the road simply cannot keep up. That means ample opportunities exist for pet stylists looking to get into this segment of the business.
For those who do decide to get into the driver’s seat, the benefits are clear. For one, delivering much-craved convenience is a great way to inspire loyalty among clients—provided, of course, you also do a good job grooming their pets. In addition, because of that convenience factor, mobile grooming services can command premium prices, so groomers who decide to go this route can potentially earn more while working less than they would in a traditional salon environment.
However, before you gas up and hit the blacktop, there are some important things you must consider. Carol Visser does a great job of covering many of these in this issue’s cover story. For example, you have to make sure that mobile grooming is the right fit for your personality. The road can be a lonely place, so if you cherish working with other groomers in a collaborative environment, going mobile may not be your best choice.
Still, there are a few aspects of mobile grooming that Carol didn’t get to that I think bear mentioning. First, groomers who opt for a career on the road must consider where their clients are located when building a schedule. You don’t want to have to drive clear across town to get from one appointment to the next, as this could leave you fighting traffic jams and burning away your profits—particularly given what gas prices are like today.
Another important consideration is making sure you are properly insured. Mobile grooming situations are unique and thus need coverage that will differ from the typical business and vehicle insurance. Luckily, there are several insurance companies that specialize in this area, such as PetBizInsurance.com and Governor Insurance Agency.
Finally, when you’re on the move, always remember that you are essentially driving a billboard for your business. With that in mind, you should always try to be a courteous and safe driver. After all, it’s your current and prospective clients that you’re sharing the road with, and your grooming skills aren’t the only thing that will make a lasting impression. gb