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August 2008
Inside this Issue...



Cover Story
Salon to Spa

There are 10 important steps every groomer must take when transforming their grooming salon into a luxury spa.

 
The Buzz: News & Events

From the Publisher
 
New Products

Editor's Letter

Missi's Musings
Recession-Proof Your Business

There are a few important steps groomers can take to ensure their business stays afloat during an economic downturn.

Artistic vs. Practical Grooming:
A Balancing Act
Grooming has both a practical side and an artistic side. The trick is knowing how to incorporate both sides into your business.

Equipment
Hair Raisers

Deshedding and dematting tools help groomers strip out dead hair and undercoat quickly and effectively.

Marketing
Reaching the Posh Pet Owner
By catering to the high-end pet owner, groomers can encourage this luxury trend and increase the salon's bottom line.

Grooming Table
The Golden Retriever Thin & Trim

While there is a lot of debate on whether or not golden retrievers should be given haircuts, many owners of this breed are looking for a groom that will keep their canines cool and comfortable during the summer months.

The Final Cut:
A Cut Above

Aesculap's Erich Jedersberger says that groomers shouid look for longevity, reliability and quality customer service when selecting a new clipper.

     
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